H-D Riders around the World Help Shape its First Electric Motorcycle
Riders from around the world have added their voices to help shape the future of Project LiveWire™, Harley-Davidson’s first electric motorcycle, following the company’s global Project LiveWire™ Experience tour.
Building on the excitement of Project LiveWire’s debut in 2014, select consumers in Asia, Europe, Canada, and the United States had the opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle. The tour began in February with events at Malaysia’s Sepang International Circuit.
“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. Through 2015 we expanded that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.”
While not for sale, the Project LiveWire™ motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson® motorcycle. The Project LiveWire Experience enabled customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience. Even those who aren’t riders had the opportunity to feel the power of Project LiveWire through the Jumpstart™ demo – a simulated riding experience.
In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Project Livewire Experience tour.
The 2015 tour comprised of events in eight countries on three continents, including Malaysia, the United Kingdom, France, Germany, The Netherlands, the United States and Canada.
“We are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we were excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”
An Innovative Approach to Advance the Possibilities of Personal Freedom
Project LiveWire blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel. The motorcycle offers a visceral riding experience with exhilarating acceleration and an unmistakable new sound.
Fans can learn more about Project LiveWire, at www.projectlivewire.com.